For the BBB to be able to do ad hoc networking with your computer, there is nothing to install on the BBB itself. Its all set up and ready to go. However, to be able to run this on a Mac, you will need to install some drivers.
There are two things to install when using a Mac, the network driver which is here: http://beagleboard.org/static/Drivers/MacOSX/RNDIS/HoRNDIS.pkg and the serial driver which is here: http://beagleboard.org/static/Drivers/MacOSX/FTDI/FTDI_Ser.dmg
Once the drivers are installed open Network from System Preferences and you should see your BBB showing up as a network connection.
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