You will need to add buttons and neopixels in series in the complete build.
Additional buttons all have one side of the switch connected to ground (you can wire them all to each other and then to a ground pin) the other side of the switch goes to the button # inputs on the right side of the Bluefruit EZ-Key. For the LED lit buttons, connect a 220-1000 ohm resistor from the LED- pin to ground and the connect all LED+'s together to 3.3V