The matrices use a driver chip that does all the heavy lifting for you: They have a built in clock so they multiplex the display. They use constant-current drivers for ultra-bright, consistant color (the images above are photographed at the dimmest setting to avoid overloading our camera!), 1/16 step display dimming, all via a simple I2C interface. The backpacks come with address-selection jumpers so you can connect up to four mini 8x8's or eight 7-segments (or a combination, such as four mini 8x8's and four 7-segments, etc) on a single I2C bus.
The product kit comes with a fully tested and assembled LED backpack, a 4-pin header and the matrix of your choice. A bit of soldering is required to attach the matrix onto the backpack but its very easy to do and only takes about 5 minutes.
Of course, in classic Adafruit fashion, we also have a detailed tutorial showing you how to solder, wire and control the display. We even wrote a very nice library for the backpacks so you can get running in under half an hour, displaying images on the matrix or numbers on the 7-segment. If you've been eyeing matrix displays but hesitated because of the complexity, his is the solution you've been looking for!